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Zietsman developed the 'Arshtconnect' strategic plan dedicated to engaging Miami's diverse communities with the performing arts. He has championed the Arsht Center's role in serving Miami's multicultural population, emphasizing that the city uniquely embodies what it means to be multicultural. His leadership has positioned the center as a catalyst for cultural engagement across South Florida's varied communities.
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South African-born Johann Zietsman was born in the 1950s and grew up under apartheid, developing a lifelong passion for the arts as a brass player in high school. After military service, he earned degrees in architecture and music, then spent 20 years in executive arts management positions across South Africa, including directing a large multi-theatre performing arts company and launching community youth initiatives serving approximately 4,000 at-risk children. Before joining Miami, he served as president of Calgary's Arts Commons, where he transformed a projected $900,000 deficit into a $1.3 million surplus over a decade. Zietsman joined the Adrienne Arsht Center in 2018 and has since overseen more than 400 shows, supported arts education advancements, and welcomed the center's 5 millionth guest.